Easy Digital Downloads is an e-commerce WordPress plugin for selling digital products. It is a free plugin with dozens of paid add-ons. Free and premium support are available. There are also many WordPress themes made specifically for Easy Digital Downloads.

The purpose of Easy Digital Downloads is to make it very easy to sell digital products on your WordPress website. The core plugin is lightweight, having only what is necessary for selling digital downloads. Out of the box, it supports a shopping cart and checkout, discount codes, PayPal, a customer area and reports showing how many sales are being made for different products.

The wide selection of EDD add-ons provide additional functionality for many purposes such as recurring payments, a variety of payment gateways including Stripe, accounting integration, mailing list integration and software licensing for themes, plugins and custom software. There are more than 100 add-ons (extensions) available for Easy Digital Downloads and developers can make their own thanks to the core plugin’s extensive use of filters and actions.

Easy Digital Downloads is so flexible that it even powers Pro Plugin Directory.

Pippin's Plugins

The plugins from Pippin et al.


  • Excellent for theme and plugins sellers -- and more

    EDD is for more than themes and plugins, but themes and plugins are what I’ve sold with it.

    I have used it on http://churchthemes.com for almost 2 years and I cannot call to mind anything that it has not been able to do without the right extension. It also provided every capability necessary for me to customize the frontend appearance via my child theme and other functionality via my own custom extension.

    If you’re planning on selling WordPress themes or plugins on your own website, this is the gold standard.

    PS. It also powers Pro Plugin Directory with the Frontend Submissions extension!

    332 of 703 people found this review helpful.

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    • Sell Downloads
    • Cart & Checkout
    • Customer Area
    • Discount Codes
    • Reporting
    • Multiple Payment Gateways
    • Data Export
    • Mobile App
    • Developer Friendly
    • Comprehensive Documentation
    • Free & Premium Support
    • Many Add-ons