WP Rocket is a caching WordPress plugin. While most caching plugins have been free and often complex to setup, WP Rocket strives to make configuration easy so that a speed boost can be experienced without fuss. Google is now using loading time as a ranking factor, so a fast-loading website is important for maximizing search traffic. This caching plugin is worth considering for many reasons.

It has a full set of performance features, some found in other caching WordPress plugins and some not. A few features that stand out as notable are page caching, GZIP compression, browser caching, minification, image optimization and CDN support. One of its more interesting features is cache preloading, which causes crawls your site in advance to cache the pages before a visitor or search bot makes a hit.

Other notable features of WP Rocket are Google Fonts Optimization (combining multiple font requests into a single request), LazyLoad (images load only as the user scrolls them into view) and built-in consideration for popular e-commerce plugins. For example, it will automatically exclude cart and checkout pages from the cache for WooCommerce, Easy Digital Downloads, iThemes exchange and others. This means less configuration for you.

If you’re building WordPress sites for clients, the white label option may be interesting to you. It lets you customize the plugin with your branding and removes mentions of WP Rocket. See a more complete list of features in the sidebar. Pricing for WP Rocket starts at $39 for a single site license. The top price goes up to $199 for unlimited sites. There is a money back guarantee.